FARMINGTON TOURISM AND CONVENTION BUREAU COMMUNITY EVENT FUNDING POLICY

The mission of the Farmington Tourism and Convention Bureau (Bureau) is to promote and encourage tourism in the Farmington region through projects, initiatives and events that are likely to generate paid overnight stays and return visitors. Tourism marketing and promotion will promote visitor spending at Farmington’s hotels, restaurants and other service-oriented establishments, and will serve to enhance the economic vitality and quality of life in Farmington.

In order to provide assistance to community organizations and event promoters to further the overall goal of encouraging tourism to the Farmington region, the Bureau may provide financial assistance for advertising and venue expenses subject to the following guidelines.

Marketing and Promotion:

  1. Funding eligibility is limited to $1,500 per event for advertising outside the local media market. All advertising must be submitted to the Bureau for approval prior.
  2. Funding eligibility is limited to $500 per event for advertising within the local media market. A 50% funding match is required by the sponsoring entity for all local media market grant funds.
  3. All advertising must include “DiscoverFarmingtonMo.com” in its content. All events will be included on DiscoverFarmingtonMo.com.
  4. Payments will be disbursed to the applicant only after the event and upon presentation of invoices for all advertising purchased using the grant funds. The Bureau, at its option, may require the applicant to submit an event report prior to disbursement of grant funds.
  5. Past support of a project does not obligate the Tourism Committee to continue support for the project in subsequent years.
  6. The Bureau and applicant will enter into a Memorandum of Agreement stipulating to the marketing content, advertising plan, and general information regarding the event.
  7. The Bureau reserves the right to deny funding to any organization or event promoter at its sole discretion.

Direct Event Expenses:

  1. Funding eligibility is limited to $1,500 per event to pay direct expenses for venue rental, hotels, meals, and other similar costs for the event. Only direct event expenses approved in advance by the Bureau will be reimbursable.
  2. All advertising must include “DiscoverFarmingtonMo.com” in its content. All events will be included on DiscoverFarmingtonMo.com.
  3. Payments will be disbursed to the applicant only after the event and upon presentation of invoices for all approved expenses purchased using the grant funds. The Bureau, at its option, may require the applicant to submit an event report prior to disbursement of grant funds.
  4. Past support of a project does not obligate the Tourism Committee to continue support for the project in subsequent years.
  5. The Bureau and applicant will enter into a Memorandum of Agreement stipulating to the marketing content, advertising plan, and general information regarding the event.
  6. The Bureau reserves the right to deny funding to any organization or event promoter at its sole discretion.

Application and Selection

The Bureau Board of Directors has full discretion in the approval of applications for funding.

Applications will be evaluated based on the following criteria guidelines:

  1. The expected outcome(s) of a Bureau sponsored event include:
    1. Increasing the number of first‐time visitors to Farmington
    2. Increasing the number of return visitors
    3. Increasing the overall economic activity within the City of Farmington
    4. Increasing public awareness of Farmington’s unique history, events, activities, and surrounding state parks and wineries.
  1. General conditions for a Bureau sponsored event.
    1. Events should be open to the general public and attract persons who would not otherwise plan to be in Farmington.
    2. Projects or events should not promote political parties, candidates or political office holders.
    3. Projects or events shall not be of a type or character viewed as detrimental to the overall community image.
    4. Bureau funds shall not be used to replace or supplant other funds intended for marketing or promotion.
  1. Prior to funds being awarded, applicant agrees to submit a post-event report that includes:
    1. Total amount spent on the event.
    2. The number of participants who attended the event/activity
    3. Copies of all marketing materials used
    4. Estimated number of hotel rooms used for event participants
    5. Plans for any subsequent events and how organization will begin to self-fund